The rise of people using their phones for the Internet is on the rise, but for a lot of websites they are not formatted correctly for cellular phone web browsing. Having an effective Mobile Web Design offers people on the go to navigate comfortably throughout your website from any cellular phone. In the past WML (Wireless application protocol), the markup language for Mobile Web Design was used, now the industry has grown to use a more advance markup language to create Mobile Web Design websites. Mobile Web Developers use XHTML, is now the common language used to design mobile web sites. To create an effective mobile website you must utilize XHTML markup language, but at the same time get a general perspective into the types of phones that your websites will appear. With many different dimensions and shapes it can be cumbersome to figure out how to customize your website for mobile devices. A general knowledge of the phones your type of users would have is a start, but there’s no way of knowing what type of phones all potential clients or customers may have. A general way to counter act this is to generally have an understanding of your target audience. Its important to understand what features your customers would be using on your mobile site. People who look to purchase things on their phone are in a relax state, where mobile users who browse will likely be on the go, on a train, bus, walking, and so forth. Mobile Web Developers need to get an idea of how their target will use their website under different circumstances.