So you want to start up a Marketing plan for your small business. There are several routes to take to complete a successful SBI Marketing plan. First, you need to plot your goals, what is your quota? What is your target market? These are a couple questions you need to consider when designing an effective marketing plan. Next Create an effective situation analysis, a situation analysis is an analysis of the Market place. In a situation analysis you identify who your competitors are, a customer analysis determining the target market you want your product to reach. Third is a company analysis, where do you stand, what are the core values of your organization. You analyze your organization in terms of its overall strengths, weaknesses, areas for improvement and so forth.

Once you have created an effective situation analysis you compile a SWOT analysis, which stands for strengths, weaknesses, opportunities and threats. Its an overall evaluation of were your organization stands in terms of the market.

Next you move into the market segmentation phase, you target and find methods to attract your target market. You find what products and services will bring business to your organization.  After you segment your market you can compile a variety of marketing strategies to target your market. What type of marketing methods you can best utilize your products and services, online, mail circular, etc. Once you identified one strategy to use you implement your main marketing strategy to implement your target market. After implementing it you draw your final conclusions based on your sales figures of your business.