Growing at a rapid pace is a demand for businesses that are more socially conscious and environmentally responsible. While many businesses market themselves as “green” or providing fair labor practices, a quick test is to consider the businesses overall transparency. If a company markets itself as responsible, then it ought to provide all the related information, after all they should have nothing to hide. One such company is Fair Indigo, an apparel company that is working to be certified as fair trade fashion. I am a proponent of companies like Fair Indigo who invest in more than their own profit margin, and really consider the hidden costs to laborers and the land. In a Globalized world were products are made in sweatshops with unmonitored environmental regulations, it is important that when constructing your own business plan you are innovative so that you may be the aberration to the low norm.