Starting a company online is not as easy as it used to be.  The internet has grown exponentially in the past decade, your not just a little fish in a big pond, your plankton in the Atlantic. Therefore, you have to prepare yourself to be competitive in order to survive in a growing global network. Building your business on the web requires more work than simply setting up a template and adding text. To be successful online you need to use keywords that will help identify your niche and increase traffic. If you want to improve your site ranking, you should consider search engine optimization web design. Also have a full comprehension of your target and gear your site to be appropriate and interesting for the group you are interested in attracting. For instance if you are setting up a website about your plastic surgery practice, you may want a page dedicated to patient testimonies. Once you have polished up your website so it is search engine friendly, informative, and appealing to your target, go ahead and promote it online. There are thousands of free services that allow your promote your business on the web but I would suggest you post on People’s Guide, Yahoo Local, and eBay. People’s Guide is a relatively new sit but it is simple to use, networked with over 100 cities, and it has a clean, professional appearance.